The Do’s of Logo Design
The Dont's of Logo Design
- Limit color palette to 3 or less colors
- Think about scale, don't make your monogram or symbol so large that the wordmark gets lost
- Research and Explore multiple ideas
- Use the fundamentals of design
- KEEP IT SIMPLE
- Boil the concepts for the design down to the essentials that represent the client.
- Look for inspiration!
- Logos should be kept simple, as these are easier to remember and offer a bigger impact.
- Do some research within your competitive field. This will give you a good idea as to what works and what does not. Don't use cliche's
- The most important word and element should stand out from and be something special amongst all the competition.
- Ensure that the colors you use when designing your logo compliment each other and don’t clash. Limit them to 3 or less.
- Ensure that the size, color, shape and design of your logo remain the same at all times.
- Stick to the font, color and design you have chosen.
- Using symbols and images will add a little extra to your design.
- Your logo should look just as good and effective in black and white.
- Your logo should be creative and it should grab others attention. Your logo should have a personality.
- Ensure that your logo suits your company and the purpose of your company.
- Your logo should properly convey the message you are trying to relay.
The Dont's of Logo Design
- Drop shadows
- Glowing edges
- Don't overdo gradients!!! Only very subtle gradients should ever be used or just stay away from them all together!
- Small type inside symbols or monograms
- Unoriginal work (copies of other's ideas)
- Small details
- Novelty fonts
- Don't stretch type
- Don't use a photograph or complex drawing
- Stay away from clipart entirely.
- Never copy someone else’s logo, this defeats the purpose of creating your own unique logo and corporate identity.
- Avoid making your font choices too decorative and fancy. They should be readable and clear no matter how you resize them.
- Never split the important parts of your logo design. This means that the logo, images and slogan need to appear as a unified entity.
- The logo should always sit on a solid colour or white background. Don’t place the logo on a patterned, image or textured background.
- Never swap and change the colour of your logo, it should remain consistent for as long as the logo is applicable.
- Don’t change the design of your logo on a regular basis.
- Don’t use different font designs in your logo.
- Don’t use shadows and stretching effects on your logos, because they won’t look nice when resized and viewed on different surfaces and screens.
- Never suddenly or randomly change your logo from a vertical or horizontal angle. Keep your logo consistent and constantly the same.
- Don’t contain your logo in a box.
- Don’t use fonts that are hard to read and see.
- Don’t use colours that clash.
- Don’t use a photograph as your logo.
- Avoid boring and cliché designs.
- Don’t make your logo design too complicated.