Christine J. Shanks, Image Maker, Designer, Educator
Christine J. Shanks
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Design Brief: Tompkins County Bicentennial Logo
GET NOTICED!
HELP YOUR COMMUNITY
​ADD TO YOUR RESUME

Download the design brief here: 

tompkins_county_bicentinial_logo.pdf
File Size: 893 kb
File Type: pdf
Download File

RESEARCH:
Some things to consider when designing:
•       Theme of Bicentennial: Faces, Places and Spaces
•       Dates: 1817-2017
Concepts to explore:
•       Community – often symbolized by linking things (pattern, line, repetition)
•       Nature
•       Sustainability
•       Farming
•       Creativity and Uniqueness
•       Past to Present – Past: Serif Typeface, Emblem, Banner, Carved look, Hand Drawn style
•       Present: simplicity, Sans Serif Type, Openness (white space), abstraction

Remember a logo is just a mark. It doesn’t have to tell an entire story. It should have a simple concept and distill ideas down into a simple relatable mark.



LOGO DESIGN TIPS (Dos and Do Nots)


LOGO DESIGN 101

LOGO ADVICE http://duo.agency/blog/post/96Z5e/is-your-logo-too-complicated/

LOGO INSPIRATION:
https://www.logolounge.com/
http://logopond.com/
http://logofaves.com/
http://logospire.com/
http://designspiration.net/search/saves/?q=logo
http://www.awwwards.com/99-creative-logo-designs-for-inspiration.html

LOGO DESIGN PROCESS

http://www.noupe.com/design/creative-brainstorming-50-examples-of-the-logo-design-process.html

http://justcreative.com/2009/02/04/the-logo-design-process-from-start-to-finish/

https://99designs.com/designer-blog/2014/05/26/famous-logo-process-sketches/

http://www.underconsideration.com/brandnew/archiv/an_iconic_lion_for_an_iconic_institution.php#.Vh6-4KSBEV9

https://www.behance.net/gallery/Sonic-Corporate-Identity/2742871



Intellectual Property Copyright

Syllabus and all of its Contents and Supplements are the intellectual property of the instructor and may not be used without consent and proper citation.